01 With investors
The meeting goes well. Then silence.
Your technology is novel. So why isn’t anyone buying?
Murphy & Company is a Sydney-based growth practice.
I help deep tech, aerospace and defence ventures commercialise, through a proprietary marketing framework and best-in-class business development.
What clients say
-
“He rebuilt our narrative and developed a GTM strategy the whole team could align around. The difference was immediate.”
Alain RichardtFounder, Atomic Tessellator
A$11.3M seed -
“I knew what we were building was special. Murphy & Company made sure the people who matter understood it too. Chris sharpened our narrative, and as a result the doors that opened were ones I didn’t even know how to knock on.”
Maciej GrybkoFounder, Equilibrium Aerospace
Standstill to live raise -
“He turned a technical energy offer into a story a tenant could understand in one read. That work played a real part in getting multimillion-dollar agreements over the line.”
Brendon WalshInvestment Director, Solar Bay
A$350M network sale
The problem
Build it and they will not come
These are the most common symptoms that you have a growth problem.
02 With customers
Your champion loves it, but can’t sell it internally.
03 With government
They like it. Nothing moves.
If this happens, you have likely fallen into the commercial translation gap.
The distance between what you’ve created and what the market understands it to be.
My proven approach
Built to Bought works across five key dimensions
Built
- ProblemThe job to be done.
- BuyerWho decides.
- DifferenceWhy you, and not the nearest alternative.
- ProofThe evidence a buyer can repeat.
- AdoptionHow that story gets used in the room, the deck and the tender.
Bought
Case studies
The work behind the numbers
Making computational materials infrastructure commercially legible
A$11.3M seed round.
Read case study
Defining propulsion for the hypersonic era
Standstill to live raise. An investor- and defence-ready story.
Read case study
Turning energy infrastructure into a proposition customers could buy
A$350M network sale.
Read case study
How it works
How I drive growth for your venture
It starts with the complimentary Scorecard, moves into a fixed-fee Diagnostic, and then a growth programme.
02
Diagnostic
A workshop, buyer and investor interviews, an evidenced score and a 90-day plan. Fixed fee, two weeks.
See the Diagnostic
03
Growth programme
Advisory, Done with you or Done for you. Three-month minimum.
See growth programmesMy guarantee
The work isn't finished until your leadership can sell the same story
If, at the end of the Diagnostic, your leadership team cannot explain what you do, why it matters and why you're different in language they believe is materially stronger than where you started, I'll continue refining the agreed deliverables at no additional professional fee for up to 30 days following final presentation.
The small print
- Applies to the Diagnostic only
- Runs for 30 days from final presentation, on the agreed Diagnostic deliverables
- Does not cover new audiences, scope expansion or changes in company direction
- Does not guarantee fundraising, sales, procurement or partnership outcomes
- Confidential and sensitive work is handled under existing NDA protocols
Chris Murphy
Founder & Principal, Murphy & Company
Who does the work
Every engagement is led by the principal
One point of accountability, from the first call to the final deliverable. Where a project needs more hands or a specific technical depth, Murphy & Company draws on a vetted network of senior specialists who have done this work before. You get the judgement of one person, and the capacity of a team, when the engagement calls for it.
Career highlights
- Top-tier advertising agencies in the UK and Australia
- 50+ creative and marketing effectiveness awards
- Marketing Academy Scholar
- Regular industry contributor
I lead it, and I stay on it
- 8am to 6pm access via Slack
- Your own client hub in Notion, updated weekly
- Full access to a senior operator, at a level that fits your budget
Member of
As seen in
Brands I’ve worked with
Before you reach out
Questions about working together
If you’re commercialising complex technology and need stronger positioning, go-to-market strategy or marketing execution, probably. Some clients come to me because the market doesn’t understand them: customers don’t grasp what they’ve built, fundraising stalls at the narrative level, partners describe them differently in the room. Others already have the story right and need the senior marketing capability to take it to market: brand, campaigns, content, digital, events and sales enablement. The common denominator isn’t the sector or the symptom. It’s a technically sophisticated product that has to be understood by non-
Yes. That’s Done for you, one of three growth programme tiers. See growth programmes.
If your product exists and you are in live conversations with investors or customers, you are not too early, and fixing the story now is cheaper than fixing it after a failed raise. If you are pre-product and still proving the science, you are probably too early for a paid engagement, and I will tell you that on the first call. Either way, start a conversation. The first call will tell you whether your constraint is the story or the absence of anything taking it to market, and it costs you nothing.
No. Warm introductions can skip straight to a chat. Otherwise the Diagnostic is the quickest way to find the gap.
The Diagnostic is a fixed fee, and you work with me throughout. Growth programmes have a three-month minimum. The Scorecard is free.
With rigour. Many clients operate in sensitive sectors where discretion is not a preference. It is a requirement. Every engagement operates under mutual NDA as standard, and I understand that some of the most important work I do will never be publicly attributable. The practice is structured accordingly, with all communications and materials encrypted and secured as a matter of course.
Commercial narrative work does not need controlled technical data, and I structure engagements so it never touches any. The story is built from what you can already say to the audiences you are trying to reach, not from the engineering underneath it. Where a company operates under ITAR, the Defence Trade Controls Act or the Defence and Strategic Goods List, I agree with you at the outset what is out of scope, who on your side reviews materials before they go anywhere, and how drafts are stored and shared. Nothing controlled leaves your environment, and I am comfortable working inside yours.
Start a conversation
Tell me what you're building
hello@murphyandcompany.com.au (02) 9146 5076 Book a 30-minute callEvery enquiry comes straight to me. I’ll find a 30-minute call this week, and if it’s a fit, the Diagnostic starts the Monday after.